Smart Communications, Inc. has done what seemed impossible by putting reel and real-life couple Hyun Bin and Son Ye Jin together in one project a month after they confirmed their relationship. As a huge Valentine’s Day treat, the mobile services provider made the romantic wishes of K-Drama fans come true with the launch of a new TVC featuring the Crash Landing On You (CLOY) stars.
Korean superstars and real-life couple Hyun Bin and Son Ye Jin in a scene from the latest Smart television commercial launched on Valentine’s Day.
The TVC—which features Ben & Ben’s original song “Inevitable” in the background—sees the two searching for each other in a crowded city aided by 5G technology. Their pairing in this commercial evokes a sense of doing the impossible, much like how subscribers are able to achieve more when they are connected to Smart 5G. Ben & Ben purposely wrote the music for this TVC in partnership with Smart.
Much like a climax to a trilogy, the latest TVC wrapped up an online clamor that started last June when Smart crash-landed into fans’ hearts via Hyun Bin’s “Simple. Smart Ako” TVC, followed by another much-talked-about Smart Signature TVC featuring Son Ye Jin last August.
These TVCs fueled anticipation for a joint TVC among fans, who made their wish loud and clear using the hashtag #InSmartWeTrust.
It will be recalled that Smart President and CEO Alfredo S. Panlilio first teased the public of a possible project involving the CLOY couple almost during the virtual press conference that launched Hyun Bin’s ad.
“Finally! The wait is over for all of us K-fans who have been wishing for Hyun Bin and Son Ye Jin to be together again. We heard your clamor, and we read all your #InSmartWeTrust posts so we knew this was inevitable. We had to make this happen. You are all part of this sweet journey, and we owe this to you, our dear subscribers. Enjoy,” said Jane J, Basas, SVP and Head of Consumer Wireless Business at Smart
The latest evolution in wireless communications, 5G offers superfast data speeds and fiber-like low latency, which enable users to upload and download heavy files in seconds, stream high-resolution videos seamlessly, play online games without noticeable lag, and benefit from other cutting-edge apps and services on their smartphone with fiber-like speeds.
Smart is at the forefront of the 5G revolution in the Philippines with the continued nationwide roll-out of its ultrafast 5G network, which includes strategic sites in Metro Manila, Boracay, Cavite, Cebu, Davao, Iloilo, Laguna, New Clark City in Pampanga, and Rizal.